It is the policy of the Village to limit the sale of alcoholic liquor at retail primarily to the sale in its original package or by restaurants, recreational facilities, catering businesses or hotels as defined herein. Further in promotion of the public safety and well being, it is the policy of the Village to limit the purchase, consumption or possession of alcoholic liquor in order to prevent intoxication, disorderly conduct, trespasses, unruly disturbances at public or private assemblies, traffic accidents and similar conduct which often result from the unlawful or excessive purchase, consumption or possession of alcoholic liquor. (Ord. No. 2735 § 1.)